Case Study: British Forces Property Specialists
Website Creation
We partnered with British Forces Property Specialists (BFPS) to create a professional and user-friendly website that reflects their expertise in helping members of the British Armed Forces find their ideal properties. The site, www.britishforcesproperty.com, was designed with a clear focus on accessibility and functionality, ensuring it effectively serves their unique target audience.
Our approach prioritised a seamless user experience, mobile responsiveness, and easy navigation, allowing users to explore property services and connect with BFPS efficiently. The website also features lead generation tools integrated directly into the platform, ensuring visitors can easily enquire about services.
By combining a clean, modern design with optimised performance, we successfully developed a site that not only looks great but also drives engagement and conversions for BFPS.
Paid Advertisement
We had the pleasure of working with British Forces Property Specialists (BFPS) on a comprehensive lead generation campaign that ran over several months. Our objective was to generate high-quality daily leads for their services, targeting their specific market.
In the first month, we trialled and tested a variety of ad sets to optimise performance, achieving a cost per result as low as £1.00. Additionally, the final campaign results significantly outperformed industry standards, with a cost per result 51% lower than similar ad sets, delivering £1.72 per lead compared to competitors' £3.47.
Through strategic testing and continuous optimisation, we successfully delivered a steady stream of leads, helping BFPS expand their client base in a cost-effective and efficient manner.
Graphic Design
We worked closely with British Forces Property Specialists (BFPS) to create a strong and professional visual identity that resonates with their target audience—members of the British Armed Forces. As part of their rebranding efforts, we designed a modern, clean logo that incorporates the iconic imagery of a service member and property elements, reflecting the dual nature of their business.
The logo is complemented by a patriotic colour scheme of red, white, and blue, symbolising trust and loyalty, while maintaining a sleek and approachable look. We provided multiple logo variations to ensure brand consistency across different platforms and marketing materials.
This branding design not only conveys BFPS’s values and services but also establishes a strong and recognisable presence in their niche market.
Social Media Management
We created and managed the social media presence of British Forces Property Specialists (BFPS), creating a cohesive strategy that resonated with their target audience—members of the British Armed Forces. Our approach was to engage their community through relevant, informative, and visually appealing content, while maintaining a professional tone aligned with their brand values.
We developed and managed their Facebook page, increasing engagement, followers, and overall visibility. With consistent posting, including updates on property opportunities and tailored content for their niche audience, we helped position BFPS as a trusted resource within the Armed Forces community.
By focusing on strong visuals, patriotic themes, and clear calls to action, our social media strategy contributed to increased lead generation and brand awareness across their digital platforms.